The Fable Retreat
Branding & Retail | Hospitality Academic Project · Contract Design · Hospitality · Fall 2024
From Shared Stay to Private Retreat
he Fable Retreat explores how hospitality design can become an immersive extension of brand identity. Developed for Fable Pet, the project transforms the brand’s values — simplicity, functionality, modern pet living, and seamless integration — into a hospitality environment that merges café culture, experiential retail, interactive showroom design, daycare, and luxury accommodation. From public-facing branded experiences to a private executive suite, the project investigates how interior design can communicate, reinforce, and elevate a lifestyle brand through space.
Designed Around Companionship
Transforming brand identity into a multi-sensory hospitality experience.
Executive Suite
Hotel 1st FL
Hotel 2nd FL
Vestibule
Support / Luggage Desk
Waiting Lounge - Lobby
Waiting Lounge - Lobby
Pet Friendly Zone
Cafe
Cafe
Cafe
Cafe Seating
Retail Area
Double Height Space of Lobby
Double Height Space
Produce Showroom
Pet Daycare
Pet Daycare Waiting Area
Reception Desk of Pet Daycare
Pet's Daycare Rooms
Grooming Services
Executive Suite - Entry Foyer
Executive Suite
Executive Suite - Living Room
Executive Suite
Executive Suite
Executive Suite - Work Desk
Executive Suite - Bar
Executive Suite - Kitchen
Executive Suite - Bedroom
Executive Suite - Bedroom
Executive Suite - Bathroom
Executive Suite Privet Balcony
The Brand Behind the Experience
Fable is a contemporary pet lifestyle brand focused on creating products that seamlessly integrate into modern living. Rooted in simplicity, functionality, and design-driven pet care, the brand reimagines how people live alongside their animals.
Rather than treating pet products as accessories, Fable positions them as part of daily life — thoughtfully designed, visually refined, and deeply connected to both pets and their owners. These values became the foundation of the hospitality concept, shaping the project's retail strategy, spatial identity, material language, and guest experience.
Core Brand Characteristics:
• Modern Pet Lifestyle
• Seamless Integration
• Simplicity & Functionality
• Design-Driven Experiences
• Harmony Between Pets & People
• Elevated Everyday Living
“ Designing a better life for pets and their people.”-Fable Pet